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Partnerships

Sponsorship Opportunities

The American Family Insurance Championship offers numerous paths for partnership, and each corporate or personal package can be tailored to meet your needs. For additional information, please contact Legendary Way Marketing, the Official Marketing Agency for the American Family Insurance Championship.
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Legendary Way Marketing

Hospitality

The American Family Insurance Championship offers a variety of unique hospitality experiences at various levels and price points to fit any need, including Skyboxes, Cabanas or shared hospitality venues. These luxury venues offer unique first-class entertainment for your valued customers and partners. All venues include food and beverage service, including lunch, desserts, hors d’oeuvres and full bar, TVs, Wi-Fi, private restrooms and security. All packages can be customized to meet your needs.
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The Skybox Experience

Skyboxes provide an unmatched opportunity to deliver the ultimate golf experience to your guests at the American Family Insurance Championship.
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Excellent Views

Located on the finishing hole with a birdseye view as the champion is crowned. Skyboxes feature tiered seating with a hospitality area in the back.
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Amenities

The venue includes food and beverage service, including lunch, desserts, hors d’oeuvres and full bar, cable television, Wi-Fi and security.

PRO AM

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Meet The Legends

Competing inside the ropes and alongside the legends of the PGA TOUR is a unique golf and entertainment experience. Your foursome will play University Ridge Golf Course, in tournament conditions, with a PGA TOUR Champions Professional. VIP activities for your foursome include valet parking, meals, beverage, a premium gift package and invitation to an exclusive Pro-Am party Tuesday night.
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Branding

The American Family Insurance Championship’s branding and on-site activation opportunities afford our sponsors the opportunity to reach an enviable audience. With over 75,000 golf enthusiasts and sports fans attending the tournament, our sponsors have the chance to create a lasting relationship through our unique programs. Partner with one of Madison’s largest summertime events, with area charities the ultimate beneficiary.

Club Strick

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Entertain And Network

Many companies throughout Wisconsin purchase tickets in the Club providing the opportunity to entertain guests and network with industry professionals in a festive atmosphere.
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PGA TOUR Champions

Club Strick provides viewing of the PGA TOUR Champions action on the 17th green throughout the day.
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Amenities

The venue includes reserved 5-person tables, food and beverage service, including lunch, deserts, hors d’oeuvres and full bar, cable television, Wi-Fi and security.
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Cabana

Enjoy views of the signature 17th hole from your private cabana. The open air cabanas feature interior lounge seating and exterior chairs. A small hospitality entrance sign with company name is also included.